Riding a Juliana? Juliana Bikes merges into Santa Cruz and stops making bikes

If you head into the hills on a Juliana or had one on your list for your next purchase, this is for you. Juliana Bikes, the mountain bike brand focused on women, has announced on its website that it will stop producing bikes and that its range is merging with that of its sister brand, Santa Cruz, according to Escape Collective.

It's not a grand farewell, but a change of stage. The brand itself admits it doesn't consider its mission fully accomplished, but believes the time has come to join forces with Santa Cruz.

What it means for Juliana Bikes to merge into Santa Cruz

Juliana was born with a clear idea: mountain bikes designed for women. With this decision, its catalogue no longer exists as a separate brand and what it offered becomes part of the Santa Cruz range.

The brand's view is that the underlying goal, more women riding MTB on a bike that fits them, no longer needs its own label to keep moving forward. For you, in practice, it means that from now on new models will arrive under the Santa Cruz name.

The source doesn't detail what happens to specific models, warranties or spare parts. If you have questions about your bike, the sensible thing is to ask your shop or the official distributor before taking anything for granted.

If you already have a Juliana

Your bike is the same as yesterday: it rides the same and climbs the same. Even so, it's worth doing a bit of homework:

• Keep the invoice and the serial number: they're your best card for any warranty query.
• Note which parts are specific to the frame, such as the derailleur hanger or the suspension bearings, and ask your workshop where to get them.
• Keep the maintenance up to date: a well-looked-after bike with a service history is worth much more the day you decide to sell it.

Buying or selling a second-hand Juliana

When a brand stops making bikes, its bikes don't disappear: they keep rolling and many end up on the second-hand market. If you browse the second-hand mountain bikes, you'll probably come across a Juliana.

Before you pay, check the usual things on a used full-suspension or hardtail:

• The condition of the frame, especially in impact areas and at the joints.
• Play in the rear suspension and the headset.
• When the fork and shock were last serviced.
• That the size really fits you, not just that the bike looks good.

If you're the one selling, explain the build, the size and the maintenance done. A clear listing builds trust, even more so when the brand is no longer in shops under that name.

One brand fewer, the same hills

For riders, the news has its bright side: Juliana's experience isn't lost, it's added to Santa Cruz's. And the bikes that already exist still have plenty of life ahead of them on tracks and trails.

Got a Juliana you no longer use? You can post your listing for free on bicis.net or, if you'd rather keep it simple, ask us to value and buy your bike. And if you're looking for yours, have a browse through the listings: your next MTB may be closer than you think.